Running successful Google Ads campaigns isn’t just about setting up campaigns but about strategy, precision, and continuous improvement. We create tailored ad campaigns that reach your ideal customers, optimize bids for maximum ROI, and refine targeting based on data.
Google Ads
What is included in our Google Ads service?
Search ads
Be the first thing customers see when they search for what you offer. We create converting search ads that put your business at the top of search results to drive quality traffic.
Keyword research & targeting
We analyze keywords, search trends, and competitor data to find the best keywords that match your audience. This ensures that your ads appear when potential customers are actively searching for your products or services.
Ad copywriting
Ww make well-made ad copy that aligns with your brand’s voice and shows your USPs. We create headlines and descriptions that attract clicks while maintaining relevance and quality scores.
Performance tracking & optimization
We continuously monitor key metrics like click-through rates, conversion rates, and cost-per-click. By analyzing this data, we refine the ad performance by adjusting bids, and A/B testing different variations to improve the results.
Display & YouTube ads
Catch your audience’s eye and make them remember you. We create visuals and videos that put your brand in front of the right audience, everywhere they go.
Audience targeting & retargeting
We use demographic, behavioral, and interest-based targeting to reach the right audience across Google’s display network and YouTube. Retargeting helps reconnect with users who have previously interacted with your ads and brand.
Ad creatives & video production
We design visually appealing banner ads and engaging video content that is optimized for multiple placements. Whether this is static images or dynamic animations, we create ads that drive attention and clicks.
Optimization
We analyze impression shares, engagement rates, and cost-per-view to optimize campaigns. By optimizing placements and testing different creatives, we improve reach and the ROI.
Shopping & performance
Get your products in front of people that are ready to buy. We optimize your shopping and performance max campaigns to drive clicks, conversions and revenue.
Product listing optimization
We ensure that your product titles, descriptions, and images are fully optimized to appear in relevant searches. By improving product feed quality, we increase click-through rates and conversions.
Automated bidding & smart targeting
By using Google’s AI bidding strategies, we optimize bids in real-time to get the best value for your budget. This ensures your products are shown to the right buyers.
Performance tracking
We monitor purchase behavior, cost-per-acquisition, and return on ad spend (ROAS) to continuously refine your campaign strategy. Adjustments are made based on data insights to improve sales and efficiency.
Search ads
Be the first thing customers see when they search for what you offer. We create converting search ads that put your business at the top of search results to drive quality traffic.
Keyword research & targeting
We analyze keywords, search trends, and competitor data to find the best keywords that match your audience. This ensures that your ads appear when potential customers are actively searching for your products or services.
Ad copywriting
Ww make well-made ad copy that aligns with your brand’s voice and shows your USPs. We create headlines and descriptions that attract clicks while maintaining relevance and quality scores.
Performance tracking & optimization
We continuously monitor key metrics like click-through rates, conversion rates, and cost-per-click. By analyzing this data, we refine the ad performance by adjusting bids, and A/B testing different variations to improve the results.
Display & YouTube ads
Catch your audience’s eye and make them remember you. We create visuals and videos that put your brand in front of the right audience, everywhere they go.
Audience targeting & retargeting
We use demographic, behavioral, and interest-based targeting to reach the right audience across Google’s display network and YouTube. Retargeting helps reconnect with users who have previously interacted with your ads and brand.
Ad creatives & video production
We design visually appealing banner ads and engaging video content that is optimized for multiple placements. Whether this is static images or dynamic animations, we create ads that drive attention and clicks.
Optimization & performance tracking
We analyze impression shares, engagement rates, and cost-per-view to optimize campaigns. By optimizing placements and testing different creatives, we improve reach and the ROI.
Shopping & performance
Get your products in front of people that are ready to buy. We optimize your shopping and performance max campaigns to drive clicks, conversions and revenue.
Product listing optimization
We ensure that your product titles, descriptions, and images are fully optimized to appear in relevant searches. By improving product feed quality, we increase click-through rates and conversions.
Automated bidding & smart targeting
By using Google’s AI bidding strategies, we optimize bids in real-time to get the best value for your budget. This ensures your products are shown to the right buyers.
Performance tracking
We monitor purchase behavior, cost-per-acquisition, and return on ad spend (ROAS) to continuously refine your campaign strategy. Adjustments are made based on data insights to improve sales and efficiency.
– Mats Hannander, VD på Karlsbergsgården
"Vi är otroligt nöjda med vårt samarbete med Creative Visions"
Google Ads strategy process
1. Business & market research
Before launching any campaign, we analyze your industry, competitors, and target audience.
2. Keyword & audience targeting
By using advanced keyword research tools, we identify search terms that potential customers are using.
3. Ad creation & copywriting
Well-made ad copy is important for engagement and conversions. We develop clear, compelling messaging that highlights your unique value proposition. This includes search ads with strong call-to-actions and visually appealing display and video ads.
4. Campaign setup & launch
We structure your campaigns for optimal performance by selecting the right bidding strategy, budget, and ad placements.
5. Performance tracking & optimization
Data is at the heart of all of our strategies. We continuously track (KPIs) like click-through rates (CTR), conversion rates, and cost-per-acquisition (CPA). We ensure that your budget is spent efficiently through A/B testing, bid adjustments, and audience refinements.
6. Conversion rate optimization
Getting clicks is just the beginning as converting them into customers is the goal. We analyze landing page performance, user behavior, and funnel drop-off points. Adjustments such as improving ad relevance, refining calls to action, and enhancing page speed help increase conversion rates.
7. Scaling & expansion
Once we achieve consistent positive results, we gradually scale your campaigns. This includes increasing ad spend, expanding targeting to new markets, testing new ad formats (like Performance Max or Shopping Ads), and refining strategies to maintain strong ROAS (Return on Ad Spend).
0
%
…of the global internet population can be reached by the Google Display Network
0
%
…of users click on Google Ads
0
%
…of the clicks on a page goes to the top 3 paid advertising spots on Google
What is Google Ads?
Google Ads is an online advertising platform that allows businesses to display ads on Google’s search engine results pages (SERPs), YouTube, and across the Google Display Network. It operates on a pay-per-click (PPC) model, which means that advertisers only pay when users interact with their ads. Google Ads offers various ad formats, including Search Ads, which appear at the top of Google search results. Display Ads, which use visuals to reach users across websites. Shopping Ads, ideal for e-commerce businesses. YouTube Ads, for video marketing and Performance Max, which combines multiple ad formats using automation. With detailed targeting options, businesses can reach specific audiences based on keywords, location, demographics, interests, and user behavior.
The benefits of Google Ads for your business
1. Instant Visibility & Traffic
One of the biggest advantages of Google Ads is its ability to provide immediate visibility. Unlike SEO, which can take months to rank organically, Google Ads allows businesses to instantly appear at the top of search results for relevant keywords. This means that as soon as your campaign goes live, potential customers searching for your products or services can find you. Being at the top of search results increases credibility and trust, as users are more likely to click on the first few results rather than scrolling down the page.
2. Highly Targeted Advertising
Google Ads offers advanced targeting options that help businesses reach the right audience at the right time. You can target users based on:
- Keywords: Show ads to people searching for specific words or phrases related to your business.
- Demographics: Filter audiences based on age, gender, income level, parental status, and more.
- Location: Advertise to users in a specific country, city, or even within a certain radius around your business.
- Device Type: Optimize campaigns for mobile, desktop, or tablet users.
- Interests & Behaviors: Target users based on their online activities, past purchases, and browsing history.
- Remarketing: Reconnect with users who have previously visited your site but didn’t convert, reminding them of your brand.
With such precise targeting capabilities, businesses can ensure their ads are reaching high-intent customers, leading to better engagement and higher conversion rates.
3. Cost-Effective & Scalable
One of the best things about Google Ads is that it operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. This makes it a cost-effective option compared to traditional advertising, where businesses pay for impressions regardless of engagement.
Additionally, Google Ads is highly scalable—whether you’re a small business with a limited budget or a large company looking to expand aggressively, you can adjust your ad spend based on performance. You can:
- Set a daily budget to control spending.
- Increase spending on high-performing campaigns to maximize ROI.
- Lower bids on underperforming ads to avoid wasted spend.
This flexibility allows businesses to optimize their advertising efforts and allocate budgets to the most profitable campaigns.
4. Measurable
Unlike traditional marketing methods, Google Ads provides detailed analytics and performance tracking, allowing businesses to measure the effectiveness of their campaigns.
5. Flexibility & Ad Variety
Google Ads is not limited to just text ads—it offers a variety of ad formats to suit different marketing goals, including:
- Search Ads: Appear at the top of Google search results when users search for related terms.
- Display Ads: Visually engaging banner ads shown across Google’s Display Network on millions of websites.
- YouTube Ads: Video ads that appear before, during, or after YouTube videos.
- Shopping Ads: Ideal for eCommerce businesses, displaying product images, prices, and details directly in search results.
- Performance Max: A combination of multiple ad formats powered by AI for full-funnel advertising.
6. Faster Results Than SEO
While SEO is important for long-term organic growth, it takes time, often months, to see significant results. Google Ads, on the other hand, delivers instant visibility and can generate leads and sales within days of launching a campaign.
Additionally, running Google Ads alongside SEO creates a powerful digital marketing strategy, where ads drive immediate traffic, while SEO builds a strong organic presence over time. This dual approach ensures businesses have both short-term and long-term success in online search rankings.
Get started with Google Ads
Google Ads is a great tool to drive targeted traffic, generate leads, and increase sales. Whether you’re looking to rank at the top of search results, reach new customers, or grow your business, we create tailored ad strategies that maximize your return on investment. Let’s turn clicks into conversions!