We don’t just jump into design or messaging. We start by digging into your audience, your market, and your business goals. From there, we shape a brand that’s positioned to stand out, built to connect, and ready to scale.
Brand Strategy
What is included in our Brand Strategy service?
Brand Identity
Your brand identity is how the world recognizes you. From your logo to your color palette and visual style, we create a cohesive, memorable look that supports your marketing and makes your brand recognizable.
Logo
Your logo is like your handshake. It’s the first impression people remember.
But it’s more than just a symbol. A strong logo should reflect your brand’s personality, feel confident across every touchpoint, and stay recognizable whether it’s on a billboard or in a profile picture. We create scalable, distinctive logo systems that don’t just look good, they support your brand’s growth and story.
Visual Language
We build a cohesive design system with intentional colors, fonts, and styling, so your brand looks just as strong on Instagram as it does in a sales deck.
Guidelines
We don’t leave you hanging. You get brand guidelines and ready-to-use assets that keep your visual identity consistent, whether you’re building ads, social posts, or presentations.
Brand Messaging
Brand messaging is more than words. It’s how you communicate your value, connect with your audience, and stay consistent across every channel. We help you find your voice and craft your core messages.
Voice & Tone
We define how your brand speaks, whether it’s bold, calm, playful, or premium. A clear voice makes every message feel intentional and unmistakably you.
Core Messaging & Taglines
From your one-liner to your brand story, we make the key phrases and statements that drive your campaigns, website, and pitch decks.
Messaging Guidelines
We package your brand’s personality and language into an easy-to-use guide, so your entire team can write on-brand. Every time, everywhere.
Brand positioning
Brand positioning is the foundation of effective marketing. It defines who you are, who you’re for, and what makes you different. We help you make your brand feel focused and impossible to confuse.
Audience & Market Fit
We define who you’re speaking to, what they care about, and how to position your offer in a way that resonates with your audience.
Competitive Differentiation
We analyze your competitors and shape a position that highlights what sets you apart, so you’re not “just another option,” you’re the choice.
Positioning Statement
We develop clear, confident messaging that explains who you are, what you offer, and why it matters, to make your marketing sharper from day one.
Search ads
Be the first thing customers see when they search for what you offer. We create converting search ads that put your business at the top of search results to drive quality traffic.
Keyword research & targeting
We analyze keywords, search trends, and competitor data to find the best keywords that match your audience. This ensures that your ads appear when potential customers are actively searching for your products or services.
Ad copywriting
Ww make well-made ad copy that aligns with your brand’s voice and shows your USPs. We create headlines and descriptions that attract clicks while maintaining relevance and quality scores.
Performance tracking & optimization
We continuously monitor key metrics like click-through rates, conversion rates, and cost-per-click. By analyzing this data, we refine the ad performance by adjusting bids, and A/B testing different variations to improve the results.
Display & YouTube ads
Catch your audience’s eye and make them remember you. We create visuals and videos that put your brand in front of the right audience, everywhere they go.
Audience targeting & retargeting
We use demographic, behavioral, and interest-based targeting to reach the right audience across Google’s display network and YouTube. Retargeting helps reconnect with users who have previously interacted with your ads and brand.
Ad creatives & video production
We design visually appealing banner ads and engaging video content that is optimized for multiple placements. Whether this is static images or dynamic animations, we create ads that drive attention and clicks.
Optimization & performance tracking
We analyze impression shares, engagement rates, and cost-per-view to optimize campaigns. By optimizing placements and testing different creatives, we improve reach and the ROI.
Shopping & performance
Get your products in front of people that are ready to buy. We optimize your shopping and performance max campaigns to drive clicks, conversions and revenue.
Product listing optimization
We ensure that your product titles, descriptions, and images are fully optimized to appear in relevant searches. By improving product feed quality, we increase click-through rates and conversions.
Automated bidding & smart targeting
By using Google’s AI bidding strategies, we optimize bids in real-time to get the best value for your budget. This ensures your products are shown to the right buyers.
Performance tracking
We monitor purchase behavior, cost-per-acquisition, and return on ad spend (ROAS) to continuously refine your campaign strategy. Adjustments are made based on data insights to improve sales and efficiency.
– Mats Hannander, VD på Karlsbergsgården
"Vi är otroligt nöjda med vårt samarbete med Creative Visions"
Brand strategy process
1. Discovery & Research
We kick things off by getting to know your business, your audience, and your competitive landscape. It’s all about finding the white space your brand can own.
2. Brand Positioning
We define what you stand for, what makes you different, and how you should show up in the minds of your ideal customers.
3. Messaging & Voice
We craft the words and tone that bring your brand to life,from core statements to voice guidelines your whole team can use.
4. Visual Identity
We design the logos, colors, and visual systems that turn strategy into something people can see, feel, and recognize instantly.
5. Brand Guidelines & Rollout
Everything comes together in a brand guide that makes execution simple, whether you’re launching a website, campaign, or building out new assets.
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%
…of consumers need to trust a brand to consider purchasing from it
0
%
…of global consumers feel loyalty to at least one brand
0
%
…of customers are more likely to buy from a brand with which they have a high emotional connection
Wy is brand strategy important?
Brand strategy is the foundation beneath everything your business says, shows, and does. It’s not your logo, not your fonts, and not your color palette—though those things matter too. Brand strategy is the intentional thinking that guides all of it.
It defines who you are as a business, what you stand for, who you’re speaking to, what makes you different, and how you want to be remembered. It gives your brand direction, clarity, and consistency. And without it, even the most beautiful design or clever copy falls flat.
At its core, a good brand strategy aligns three key areas:
- Your business goals: What you’re here to achieve.
- Your audience’s needs: What they care about, how they think, and what drives them to act.
- Your market context: What else is out there, and how you stand apart.
When all of this is aligned, your brand becomes more than just a look or a tagline. It becomes a tool for growth.
With a strong brand strategy in place:
- Your marketing becomes more focused and effective.
- Your team knows what to say (and what not to).
- Your content feels consistent across platforms.
- Your campaigns perform better because your message is clear.
- Your business becomes more memorable, more trusted, and easier to choose.